A project
Something needs to happen.
A defined challenge or opportunity: brand, strategy, naming, creative, products, ventures. Every project begins with a written scope and a number, agreed before anything starts.
Start the conversation. Build what matters.
Good work starts with a brief. Great work often starts with a conversation.
No pitch. No pressure. Tell us what you're building, and what's in the way.
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Bubble CI™
Something needs to keep getting smarter.
It begins with the WORK 360º Evaluation™: twelve lenses, 120 questions, and a baseline for your company. Then Bubble CI keeps watching your world and tells you what matters. A person at WORK approves everything you receive.
A WORK partnership
You want another kind of thinker in the room.
A standing seat with Cabell: the Evaluation, read by him; Bubble CI, read by him; a WORK Session every month; an answer within 24 hours; and thinking nobody asked for. WORK Labs is reserving five Founding Partner positions, and will fill them one at a time.
It helps to send
A short description of your company or project
What you believe the challenge or opportunity is
What made you reach out now
Anything that exists already: website, deck, logo, packaging, presentation
What success would look like
Any timing, budget or other constraints
Be ready to talk about
Why is it important that your company exists?
Who are you really talking to?
What do you want them to believe?
What makes you different?
What's working, and what isn't?
What happens if nothing changes?