Since 1977, Cobra has been manufacturing quality, MADE IN THE USA, high performance and replacement ATV exhaust systems. Since the fall of 2015, WORK has been enthusiastically building the flavor of Cobra into its brand.

WORK provided logo design, print ads, photography, social media services, and much more. In fact, one of the best ways to reach Cobra’s target audience was to go directly to where they hang out. In this case, it was Harley-Davidson dealerships. So WORK created a newspaper that spoke to the motorcyclist’s lifestyle and advertised Cobra throughout.