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Adidas Interactive

I absolutely love this interactive piece done for the Adidas Adizero F50 soccer cleat. Lionel Messi is shown in dribbling through opposing defenders and the video slows down and pauses at each critical point in his movement. During each pause, a different feature of the shoe is highlighted along the timeline with extra info and the user is prompted to click and drag, initiating Messi’s next move. I’m absolutely floored with this. It would be awesome to see Adidas do this type of product featuring with more of their products and sports.