“Cabell has one of those minds that combines a military strategist with a sense of humor, A.D.D. child with business acumen, and a mad professor with taste and a sense of composition.
He’s a wonderful, bright creative solver with more going on in his own head than most of the entire advertising industry today.”
– Andy Spade, cofounder of Kate Spade
Ad Man. Designer. Professor. Entrepreneur. Futurist.
Cabell Harris is always thinking, it’s what he does.
Cabell’s career began in Richmond, Virginia. Fortunately, he was in the right place at the right time. Richmond was getting national attention as being one of the few creative hot spots outside New York.
He continued building his reputation and portfolio by working for many distinguished companies in New York, Boston, and Los Angeles.
In Los Angeles, Cabell founded WORK Inc. as an agency for agencies. He returned to his roots and relocated the agency to Richmond in 1995.
Few individuals have worked for more agencies or brands than Cabell.
Along with managing WORK, creating ad campaigns, corporate identities, packaging products, publishing books, building apps, and taking his own brands and products to market, Cabell was a professor for over 10 years at the VCU BrandCenter.
Today, WORK has evolved into a brand consultancy working directly with clients who need innovative thinking.
Cabell has been recognized, multiple times, in every major industry award show including Cannes, the Clios, the One Show, New York Addys, Art Directors Club, Graphis, Athena, Andy’s, British Design & Art Direction, Effie’s, Communication Arts, and over 10 Best of Shows for the local Richmond Addy’s. Various publications have also declared him one of the top creatives in the country.
March of 2020 Cabell was inducted into the Virginia Communications Hall of Fame.
“As you age, the challenge is continuing to build a career without sacrificing other areas of your life.”
OUR PROCESS IS SIMPLE.
WHO ARE WE
TALKING TO?
(The Target)
WHAT DO
WE SAY?
(The Strategy)
HOW DO WE
SAY IT?
(The Creative)
WHERE DO WE
SAY IT?
(The Media)
WAS IT
EFFECTIVE?
(The Research)
OUR PROCESS IS SIMPLE.
WHO ARE WE
TALKING TO?
(The Target)
WHAT DO
WE SAY?
(The Strategy)
HOW DO WE
SAY IT?
(The Creative)
WHERE DO WE
SAY IT?
(The Media)
WAS IT
EFFECTIVE?
(The Research)
We have advertising and branding experience, delivering award winning creative for a wide range of clients and agencies across all industries.
Agencies we’ve worked with: